“Have you tried turning it off?”
A bold expansion of the ever-evolving Northlane sound, “Echo Chamber” is a fully immersive futuristic Matrix rave built around a compulsive beat that marries their signature bottom-heavy groove with dark electronic and techno. Lyrically, “Echo Chamber” looks at the toxic polarisation of social media, landing at a timely moment in history with whistleblowers confirming algorithms are deliberately amplifying angry content that is tearing societies apart in the name of engagement. “Echo Chamber” is a critical reminder to log off.
“It's hard to be on the internet without seeing people get continuously angry about something,” says frontman Marcus Bridge. “We're addicted to having a hot take about nothing and it's quite exhausting. At the same time I shouldn't let it bother me that much but it's like a ringing in my ears after a while, so I'm praying I go deaf.”
If you had to sum up Northlane in a word, it would be resilient. In their 12-year career, the four-piece have weathered the kind of storms that would have seen most other bands bow out of the game, yet, through every bout of turbulence, Northlane emerges on the other side with fortitude and a trailblazing body of work that shifts the tectonic plates of heavy music around the globe.
Emboldened by the success of their 2019 award-winning album, Alien, Northlane’s new offering, Obsidian, is their most expansive and dynamic album yet. Self-recorded and self-produced with the help of their longtime collaborator Chris Blancato, the sound Northlane have been working towards over the span of their career has been fully realised on Obsidian. Sonically spanning the gamut of their entire discography, Northlane’s trademark heavy comfortably coexists with techno, drum and bass, intriguing synths, perplexing time signatures and widescreen choruses. It's this fearless evolution that keeps Northlane light years ahead of everyone else in heavy music.
Earlier this year, Northlane gave us a preview of the album via “Clockwork”. Streamed over six million times and climbing, the track is a frantic and pulsating fever dream that serves as an insight into the mind of a musician forced to be creative after a devastating year and the toll it took on him. Throughout Obsidian, Bridge chronicles his despair at the state of the world whilst also trying to pick up the pieces and move forward with his own life after sharing his harrowing life story on Alien. It’s bleak, but that's the point.
The release of Obsidian will mark an important milestone for Northlane as the band’s first self-released record. Forging ahead as a wholly independent entity, Northlane have shunned machinations of the music industry to take complete control of their career. They recently took another step forward by launching their WORLDEATERS Patreon with the top tier selling out in just 24 hours.